Amazon authenticity complaints and the supplier evidence to keep
When an authenticity complaint arrives, it helps to know where the affected stock came from and which records connect it to the listing. A simple evidence file can also make supplier queries easier to resolve before a complaint arrives.
Link the invoice to the product
For each supplier, keep original invoices and any relevant authorisations. Maintain a separate index showing the supplier, invoice date and number, product description, quantities and relevant SKU or ASIN. Keep the index separate from the original documents so the original records remain intact.
Check the request in Seller Central
An authenticity complaint and an intellectual property complaint can call for different evidence or a different response route. Read the wording in the notice and list the specific records it asks for. If a supplier record is missing, ask the supplier for a genuine copy or confirmation and record what remains unresolved. Where Amazon specifies a format, date range or deadline, follow the instructions for that case.
Build the check into your routine
Before listing a new product, check whether you could identify the supplier and retrieve the purchase record quickly. Assign someone to review Account Health and record warnings. For recurring supplier issues, consider putting documentation, authorisations and traceability responsibilities into the supply terms.
Holland Law’s £150 account health review covers one defined issue and gives you written priorities and evidence gaps. Where an appeal is needed, we quote that separately.